Jimmy Fallon, host of The Tonight Show on NBC, drew attention on his show for commenting to Nicole Kidman that “The New York side (of Niagara Falls) looks like a Lemony Snicket book cover, sad and trees with no leaves on it.” While the comment didn’t sit well with Niagara Falls Mayor Paul Dyster, the Niagara Tourism & Convention Corporation  decided to turn lemons into lemon aid.

The NTCC has launched a social media campaign aimed at showing the host “just how great he looks here” by using his picture along with images of local attractions. The campaign urges the use of the hashtag #FallinforFallon on Twitter, Instagram and Facebook.

The NTCC started the campaign off with a picture of Jimmy Fallon’s head pasted on a picture of the Maid of the Mist.

“Our Niagara Falls USA is not only home to a gorgeous world wonder, but it is a place rich in history, culture, outdoor life, shopping, adventure and agriculture. There are hundreds of attractions and things to do in Niagara USA year-round,” the organization said. “We need to make sure that Fallon and all of his fans know this, too!”